An E-Learning Literacy Website
Utilizing Writing & Photography



OBJECTIVE:  Writing captions assumes a three part process for the reader.  They look at the photograph, read the caption, and then return to photograph to see it in the context of the new information they learned from the caption.  

Your caption should:

- explain the photograph,

- identify the context from left to right,

- intrigue the reader / viewer to see the photograph anew.

-use present tense to describe action in a photo.

-give readers information they cannot get from just looking at a photo.

-complete the photograph.

-start from specific to general or general to specific.             

-not use “Above” and “pictured here”.

We will learn how to write intriguing captions by using pic-lits.


This caption explains what the man is doing, explains that there is water in the buckets, identifies where he is taking the water, and intrigues the reader to see the photograph in a new way.



  1.  Go to
  2. Sign in with your e-mail and password
  3. Select a picture from the gallery of pictures
  4. In “Freestyle” mode, write a caption at the bottom of the photograph that explains the photograph, identifies the context, and intrigues the reader to see the photograph in a new way.

When someone looks at a picture, they’ll look at the caption for the specifics (name, place, context), but every caption should also intrigue in a way that makes them look back at the picture because they just learned something they didn’t know before they read the caption. If the picture and caption work well together, they’ll look at the headline and then the story.

National Geographic captions are excellent examples. As a strategy, the captions work from either specific to general, or general to specific. They intrigue you, and make you want to read the story. BINGO! People look at the photograph first, then the caption, then back to the photo as they become intrigued, and then to the story. And the story better be ready to reward them immediately for taking a chance and glancing at the first paragraph or two.

Finish the picture story with words

You have an opportunity with every caption you write to complete the picture. There are some things a picture is great at showing (at its best, action/reaction), and some things it can’t tell you (the 5W’s and H) such as listing names, grades, classes, teams, titles, places, dates, significance of event, context. Great pictures deserve great copy, but they complement each other. Each has a role to play, and together the overall effect of the combination is what’s important. Also, use captions and texts to extend the basic story.

PORTLAND, OREGON — November 17, 2011 — A police officer deployed pepper spray at SW Yamhill, between the JP Morgan Chase bank and Pioneer Courthouse Square. The photo was taken from the southeast corner of the square, looking toward the intersection of 6th and Yamhill after a day of marching through downtown Portland, Ore., by Occupy Portland participants. People gathered on the east side of the Steel bridge earlier in the morning to demonstrate in support of the Occupy movement, on the day known as N17. Several people were arrested and the march continued over the lower span of the bridge into downtown, where a rally was planned. Later in the day people were arrested in a Wells Fargo branch downtown. Photo by Randy L. Rasmussen/The Oregonian

Strip the story

Strip the story down to its essence by moving story elements not essential to the immediate story to the captions and sidebars.

Make the cutline work for a living. Use prepositional phrases, and recast the lines until you have picture nouns and action verbs. Let caption information move the story forward. Focus on the action, and kep the action going with each new phrase, clause and sentence.Captions are great places for those bits and pieces that got left on the cutting room floor during editing, or that are not essential to the primary narrative.

Intrigue the reader

Cutlines should inform, surprise, delight and intrigue readers. Here’s what readers do: They look at the biggest picture on the page, then look under it for a caption and read it. So far so good. The caption should be written to offer tantalizing insights that make the reader look back at the picture to completely understand it. At this point, they have invested a little effort and been rewarded with some intriguing information.Now they want to know more, so they look at the headline, then the first couple of paragraphs to see if the rewards will continue. If you don’t start with your best material, you’ll lose them before they get into the story, sidebar elements, or even other photos. Reward readers by revealing new insights and informations with every few paragraphs. When they finish the spread, they’ll know they’re smarter than the average bear, because they know the inside story.

Writing Captions

•             Do not begin with the words a, an or the.

•             Use present tense to describe action in a photo.

•             Give readers information they cannot get from just looking at a photo.

•             A caption should complete the photo. The reader should not have to look at the story, but should want to look at the story.

•             Write captions so they go from specific to general or general to specific.

•             Do not begin a caption with names.

•             When identifying members of a group, write “from left,” not “from left to right.”

•             “Above” and “pictured here” are unnecessary.

•             Captions should not repeat information contained in the lead.

•             Name people only if they are important to the picture.

•             Vary the way you begin captions:

-prepositional phrases

-infinitive -phrases

-participial phrases

-adjective phrases



-play on words


  1. Cut out pictures from magazines and newspapers that set a mood or seem to tell a story. Practice writing story captions for these pictures.
  2. Review copies of National Geographic captions and discuss how much of the information identifies what is in the photograph, and how much of the information extends beyond the photograph to other elements of the story.
  3. Have the staff cut out photos with captions that are good models. Keep them in a notebook or post them on the bulletin board. Analyze what makes each one effective and interesting.